Objective:
Create a series of posters to showcase source tagging's role in improving safety and security across industries like retail, pharmaceuticals, and electronics. Each poster features client logos relevant to the industry.

​

Challenges:
Present multiple clients on a single poster while keeping the design clean and the messaging clear for each industry.

​

Approach:

Concept:
The campaign emphasizes "Number of products protected," showing how source tagging enhances security and loss prevention. Each poster highlights industry-specific security concerns and how source tagging addresses them.

​

Design:

Industry Focus: Each poster targets a specific industry.

Visual Hierarchy: Key messaging at the top with security-related imagery.

Client Logos: Displayed clearly, ensuring balance and organization.

Call to Action: QR codes or website links guide viewers to learn more. Added later by customer.

​

Tone and Style:
Professional and reassuring, maintaining consistency across posters with industry-appropriate visuals.

​

Target Audience:

Primary: Business decision-makers and security professionals in sectors like retail, pharmaceuticals, and electronics.

Secondary: Logistics managers and stakeholders interested in security solutions.

​

Outcome Measurement:

Digital: Track website traffic and social media engagement.

Leads & Feedback: Measure inquiries and gather client feedback.

Event Impact: Monitor foot traffic at events and gather surveys on awareness.